The Kansas City Steak Company, the brand that is known for the most flavorful steaks and barbeque, is completely reinvented – focusing on what people want most from their food: taste. After more than 80 years of delivering flavorful, great-tasting meats, The Kansas City Steak Company's iconic brand has been revitalized with a contemporary, "tasteful" new look, website and tools to help our customers get the most flavor from their steaks.
"Steak experts know that the best steaks come from Kansas City," said John McKinven, President – Direct to Consumer, The Kansas City Steak Company. "People and restaurants come to us for great tasting steaks, and they keep coming back because they love our superior steaks. We think it's time to celebrate taste. Our new identity emphasizes our relentless efforts to bring our customers only the most flavorful steaks, barbeque and meats."
Steaks have always been the stars at Kansas City Steaks. One customer, Dr. R.A., tells us, "Your private stock USDA prime super trimmed Filet Mignons are FANTASTIC. You cannot find a better steak ANYWHERE!! (Not even on a 5-star steak house)." And Rosalie C. said, "I have been ordering Kansas City steaks for years because they are the best you can buy."
McKinven says that customer feedback was used extensively in designing the new identity. "They told us time and time again to make the steaks the centerpiece, and that's exactly what we did."
The new identity will be unveiled in June 2014, simultaneously with the launch of the "13 Weeks of Summer" campaign. "We will be letting our clients know about special offers and things to do every week this Summer," say McKinven. "Kansas City Steaks and Summer go hand in hand."